Champions CUP_BANCO DO BRASIL
Private is the name of the high income segment of Banco do Brasil. And keep a good rapport with this target giving regular gifts like pens and leather notebooks is the formula to failure.
The question is, how to give something to someone that can buy anything?
We invited selected Private clients to play a one-day soccer championship just like a pro. Four matches in a world cup stadium to give our clients an experience that is just not for sale.
THE FULL EXPERIENCE OF BEEN A PROFESSIONAL SOCCER PLAYER
THE MAtCHES WERE in 4 brazilian soccer temples. Mineirão, Fonte Nova, Engenhão AND Allianz Parque.
4 TEAMs for
every stadium
In the website, After making the first register The client could choose his team
THE COACHES
WERE faMOUS BRAZILIAN SOCCER VETERANS
in every page of the register website the client was called by his name in order to make the experience more personal
CUSTOm made uniforms
PRE-MATCH briefing
As the RESULT, MORE than U$ 25 milLION IN NEW INVESTMENTS at Banco do Brasil Just from this clients
